Iran's first augmented reality magazine, where traditional print comes alive through interactive media.
Iran's first magazine to embed augmented reality into its print pages, allowing readers to point their phone at any page and unlock video content, 3D models, and interactive brand experiences.
The page you hold is just the beginning of what you can experience.Mahdi Meshkani
In 2014, AR technology existed but had never been applied to Iranian print media. The technical challenge was significant, but the larger challenge was convincing advertisers and readers to trust a format nobody had seen before.
Negarine Magazin was designed around one idea: print does not need to compete with screens. It can become the entry point to a deeper digital experience.
The project tested how editorial content, brand storytelling, and interactive media could meet in one physical publication.
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