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A Paradise Called Iran

The most famous coloring book in Iran. Where colors dance and you find your reflections.

Year
2019
Role
Author & Creative Director
Location
Iran
Status
Published
The Big Idea

A luxury coloring book celebrating Iran's architectural and natural heritage through intricate line art, designed for adults who want to reconnect with beauty, culture, and meditative focus.

Colors are the language of a culture that never needed translation.
Mahdi Meshkani
01 Origin

Why This Book Had to Exist

Creating a premium cultural product that could capture Iran's diverse beauty while standing out in a nascent adult coloring book market where nothing like it existed.

A Paradise Called Iran
02 Vision

A New Kind of Cultural Object

The book was designed as both a coloring experience and a coffee-table art piece. Each page tells a story: a mosque dome, a mountain village, a Persian garden, rendered in precise, intricate line art that rewards time and attention.

We partnered with illustrators who understood architectural detail to ensure every drawing was not just beautiful, but historically faithful. The result was something Iran hadn't seen before.

A Paradise Called Iran
03 Impact

Bestseller, Gift, and Legacy

A Paradise Called Iran became the #1 bestselling coloring book in Iran within months of release. It found its way into schools, corporate gift packages, international gift shops, and the hands of the Iranian diaspora worldwide.

What surprised me most was the emotional response. People wrote to say they'd spent evenings coloring with their parents, with their children, reconnecting with a heritage they felt was slipping away.

A Paradise Called Iran

Call with Mahdi's Assistant

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