A comic-format advertising publication that turned brand messages into illustrated stories.
A weekly comic-format advertising publication that replaced conventional ads with illustrated stories, making brands memorable through narrative rather than repetition.
The best ad is the one people share before they realize it's an ad.Mahdi Meshkani
Advertisers in Iran were stuck in an era of static, forgettable display ads. Audiences had developed complete ad blindness. The challenge was to make advertising something people actually wanted to read.
Each weekly edition featured multiple brands, each one rendered as a comic character or story arc. The brand wasn't just mentioned; it was the protagonist.
Brands that ran for multiple issues developed following characters. Readers would look forward to the next episode. For the first time in Iran, an advertising product had loyal readers.
Fun Time Weekly explored a different way for brands to communicate: through characters, narrative, and recurring visual stories instead of static display advertising.
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